Privacy Policy

1. Who We Are

We are aloomah Limited, a UK-based company offering emotional support through a digital community platform for those navigating fertility and family-forming journeys. This privacy policy covers how we handle your data when you use the aloomah app or website.

If you have any questions or requests, you can always contact us at:

• Email: privacy@aloomah.com  
  
• ‍Address: 100 Peabody Road, Hampshire GU14 6DY
  

2. What We Collect

To give you the best support, we collect:

• Basic Information

• First name
  
• Last name
  
• Email address
  
• Date of birth
  
• Relationship status
  
• Fertility journey status
  
• Employer referral code (not traceable by your employer)
  

• Activity in the App

• Chat content in groups
  
• Private 1:1 messages (DMs)
  
• Journal entries
  
• Interaction with audio content and toolkits
  
• General usage data (e.g. features used, time spent in the app)
  

• Technical Information

• Device type and operating system
  
• IP address
  
• Cookies and other tracking tools
  

3. Sensitive Personal Data

Much of what you might share on aloomah—from miscarriage and IVF to mental health and relationship experiences—is considered sensitive personal data under data protection law.

We take extra care with this. Before using the app, you’ll be asked for explicit consent to allow us to process this kind of information. You’re free to withdraw this consent at any time from your profile settings or by contacting us.

4. How You Access the Platform

You’ll get access through a secure referral code provided by your employer. This code allows you to sign up and access the platform, but your employer will never know how you use aloomah. We do not share any of your personal activity or identity with them.

5. Why We Collect This Data

We use your information to:

• Create and personalise your account
  
• Help you connect with the right support spaces
  
• Improve the platform based on what’s helpful to you
  
• Understand general usage so we can make aloomah better
  
• Share anonymous usage reports with employers (never traceable to you)
  

We do not sell your data, advertise to you, or share identifiable information with your employer or any other company.

6. Legal Basis for Processing Your Data

We collect and process your data under two main bases:

• Contract — to deliver the service you’re using through your employer’s agreement with us
  
• Explicit Consent — for any sensitive information related to your fertility, health, or emotional journey
  

You’ll see these clearly explained during sign-up.

7. Cookies & Tracking Tools

We use cookies and similar tools to help us:

• See which features are helpful
  
• Improve your experience
  
• Keep the app running smoothly
  

You can choose to manage or disable cookies through your device or browser settings.

8. Who Can See Your Data

Only our small, trusted team and carefully selected service providers (like hosting and analytics platforms) have access to your data, and only for the reasons listed in this policy.

We may share anonymous insights with your employer, such as “40% of employees used the journaling feature,” but never anything that can identify you.

9. Where We Store Your Data

Right now, all personal data is stored and processed within the UK. If we ever expand outside the UK in future, we’ll update this policy and follow the proper safeguards for international transfers.

10. Your Rights

You have full control over your personal information. Under the UK GDPR, you have the right to:

• Access your data
  
• Correct or update your details
  
• Request deletion of your account and data
  
• Withdraw your consent
  
• Ask how your data is being used
  
• Object to certain types of processing
  

You can exercise these rights via the app or by contacting us at privacy@aloomah.com.

11. Data Retention

We only keep your data for as long as you’re using the platform. If you stop using aloomah, we’ll delete or anonymise your data after a set period (unless we’re required to keep it for legal reasons).

You can also request deletion at any time, and we’ll action it within 30 days.

12. Changes to This Policy

We may update this policy as the platform evolves. We’ll always let you know about significant changes either by email or through a notification in the app.

13. Still Have Questions?

We’re always here to support you — including with your privacy. If you ever have a concern or question about how your data is handled, please reach out to:

privacy@aloomah.com